Smarter Solutions for Insurance®

Our Mission

We’re invested in your success.

Formed in 2009 through the merger of TRC Insurance Services and portions of Merritt-Mckenzie, PointeNorth has been working ever since to help our clients and partners with insurance solutions. In 2012, we realigned our capital source to accelerate acquisition activity with a focus on Georgia and Alabama. Since that time, PointeNorth has fulfilled its vision, strategically acquiring or merging with independent insurance agencies to become one of Southeast’s largest locally owned and operated independent insurance agencies. Today, we serve more than 50,000 businesses and households in 48 states, offering an extensive variety of products as a Trusted Choice™ Agency.

Our History

Independent. From the Start.

PointeNorth’s story can be traced back much further than 2009. Check out our timeline to learn more about our combined 250 years of industry experience.

Let’s Grow Our Business. Together.

Mergers & Acquisitions

We offer our support and experience while allowing you to maintain your independence.

Who We Represent

Our partnerships help you find smarter solutions for your personal and business insurance needs.

Our Leadership

Meet the PointeNorth Leadership Team

From the very beginning, our goal has been to do the right thing for our clients. That all begins at the top. With a depth of experience across many general and targeted markets, our leadership team strives to offer insurance solutions that are the right fit for you. Most importantly, they believe that building lasting relationships with our clients and partners is not just the right way to do business—but the only way.


Reasonably priced insurance products added with great customer service is a win for me. Also, timely communication from my agent is also a big plus.

Cheryl B.,

Customer since 2012

I've always had any questions answered in a manner I understand. They always have the best solution for me needs.

Customer since 2001

Great customer service.

Customer since 2017

Always returns calls and answer questions personally and professionally.

Jo B.,

customer since 2009

Attention to detail and response time

Nathan B.,

customer since 2020

Very helpful for finding the policy and price I need. A trustworthy company.

Customer since 2019