About

PointeNorth: Fulfilling a Vision of Insurance Agency Excellence

PointeNorth Insurance Group was formed in late 2009 by the merger of TRC Insurance Services and certain property and casualty assets of Merritt-McKenzie. In 2012, the firm realigned its capital source to accelerate acquisition activity with a focus on Georgia and Alabama. Since that time, PointeNorth has fulfilled its vision, strategically acquiring or merging with independent insurance agencies to become one of Atlanta’s largest locally owned and operated independent insurance agencies. Today, we serve more than 45,000 businesses and households offering them a wide choice of products as a Trusted Choice™ Agency.

What is a Trusted Choice Agency?

Trusted Choice™ agencies are insurance and financial services firms whose access to multiple companies and commitment to quality service enable us to offer our clients competitive pricing, a broad choice of products and unparalleled advocacy.